Buy Mobile




Challange

Buy Mobile is a project to envision the multi-channel retail service of the future in the context of transition spaces and transportation systems. Retail businesses are looking to digital experiences and services to give them a competitive edge in today’s marketplace. Pioneering startups hope to beat the marketplace using distributed service models.
What kinds of new service models will be successful today and in the future? The Master in Interaction Design program at Domus Academy developed five concepts for new service businesses to answer this question: Style Map, Map.it, Show of Hands, Dimmi and Local Link.
My project team produced two of these concepts: Dimmi and Show of Hands. Dimmi is a service that matches “guides” with riders who want to learn skills while in transit. Show of Hands is a public opinion poll linked to distributed city-wide events. It gathers opinions of transit riders for companies, while recommending local businesses to visit for the riders.
For the final phase of this project, we prepared a booklet, presentation and a website.

Process

Before developing concepts, we conducted a day of ethnographic field research observing habits of Milanese transit riders to understand how they might interact or use digital services while on the go. We also analyzed various communal, mobile and retail emerging business models.



Solution

The Master in Interaction Design program at Domus Academy developed five concepts for new service businesses to answer this question: Style Map, Map.it, Show of Hands, Dimmi and Local Link.

My project team produced two of these concepts: Dimmi and Show of Hands. Our overall concept is "Use public moments to encourage connections between riders and promote knowledge sharing of city culture and services."

Dimmi is a service that matches “guides” with riders who want to learn skills while in transit. Show of Hands is a public opinion poll linked to distributed city-wide events. It gathers opinions of transit riders for companies, while recommending local businesses to visit for the riders.



More information at: https://prateeksolanki.com/buymobile/