Park Hyatt Milano


Supporting the hotel’s reputation and in order to improve the hotel bar’s attraction, we created animated installations on the walls of Divano, personalized in real-time for bar clients. Each animated installation has different inputs: gesture recognition, pressure, proximity and audio that reflect different happenings in the bar.


😅️ Fun fact: In this GIF you can see the first time we managed to activate the motion sensor for this installation using Max/MSP and Arduino.


Challange

Park Hyatt Milano is a five star hotel best known for its award-winning service and Michelin star restaurant VUN. On the other hand, its bar and all-day dining venue, The Park Bar, faces several challenges and is not as successful.

Supporting the hotel's reputation and in order to improve the bar's attraction, we decided to create animated installations on the walls of Divano, personalized in real-time for bar clients. Each animated installation has different inputs: gesture recognition, pressure, proximity and audio that reflect different happenings in the bar (either by the clients or by the staff), as well as for "behind the scenes".




Process

In order to understand the client and the bar's main problems, we began exploring the bar's surroundings and looking at people's behaviors in and outside the bar. We tried to understand why Milanese people don't go to hotel bars usually, what are their habits and culture regarding food and hangout places around the city.

We analyzed different bars that are in the area of the hotel, visited the hotel itself and talked to the staff. In addition we questioned several people, using a poll online and face to face interview.

Once we understood the main problems, we saw some opportunities and values that we could enhance to create a new branding and an interactive installation that will help these values thrive and make the bar more attractive to the local community without losing the upscale values that already exist. Accordingly, we re-branded the bar as "Divano", Upscale Italian home, and accordingly created an interactive installation as our solution.

Through stakeholder interviews with Park Hyatt Milano management, user interviews with local Milanese people who fit the target customer profile and surveys in both Italian and English, we identified several problems with the current venue.
Looking into Italian habits, keeping in mind that the bar is becoming to a functional all day place, we understood that coffee is an inseparable part of the culture. Speaking to the staff of the hotel, we understood that the service and personalization means a lot. “We have very authentic service…You really mean it and show the guest how much you care. We make them feel like they are at home...but still keep some distance, but friendly...warm.”

The current design of Park Hyatt bar limits the visibility of the place and the service offered inside. Any new design for the Park Hyatt’s bar should emphasize both the specialties of the place and provide a unique experience that will make it become a destination for Milanese locals who are not used to attending hotel bars.




Solution

Analysing the research we came to a conclusion that the values of home, the Italian family and food quality is connected in an inseparable way. While discussing with the MVBD students on our team, we chose to re-brand The Park Bar as “Divano".

The Interactive installation we offer is animated pictures/illustrations on the walls of Divano. That supports the hotel's reputation for award-winning service and the bar’s new brand as “Upscale Italian Home” with the values of comfort, friendliness, personal service, visibility, familiarity, transformability, selected quality and vintage styling.

We decided to focus on these values combined with the objects and create something that will make the bar more visible in a way that will not disturb or interfere with the good values that already exist. The project includes both digital and mechanical animations. The digital animations are shown in screens on the wall and the mechanical animation is a printed collage illustration that moves by motors.

The different animations we created are personalized in real-time for bar clients and staff in a non-intrusive way. There are different inputs for each animated installation: gesture recognition, pressure, proximity and audio.

We used an Arduino Uno, an Arduino TinkerKit Shield, Maxuino, Max/MSP and a homemade pressure sensor to power this installation.










Client: Park Hyatt Milano | Domus Academy Master in Interaction Design
Team Members/Interaction Design: Julie Blitzer, Hadar Geva, Goksu Karaguler
Team Members/Visual Brand Design: Ray Yen, Stephannie Yuan, Arber Racaj